reference guide format

Author: kmidkiff

docs/reference_guide.md

@@ -1,26 +1,35 @@
 ##Key Terminology
+
 ####Service Template
-Service Templates are used to define the services your business provides, they 
-contain details like pricing, description and contain the fields the user needs to fill out in order to request one
+Service Templates are used to define the services your business provides. They
+contain details like pricing, description and contain the fields the user needs to fill out in order to request one.
 
 ####Service Instance
-A Service Instance represents a running service, the customer will be able to see
-The status, approve any charges, and pay for the services they request by viewing their instances
+A Service Instance represents a running service. The customer will be able to see
+the status, approve any charges, and pay for the services they request by viewing their instances.
+
 ####Role
-A role is essentially just a container for permissions, users are assigned roles
+A role is essentially just a container for permissions. Users are assigned roles.
+
 ####Permission
-Permissions make up roles and different parts of servicebot require different permissions in order to access them
+Permissions make up roles and different parts of ServiceBot require different permissions in order to access them.
+
 ####Funds
-Funds represent your funding source (credit card), in order to request a service that costs money you need to have a valid funding 
-source in your account
+Funds represent your funding source (credit card). In order to request a service that costs money you need to have a valid funding
+source in your account.
+
 ####Service Category
-Service Templates are grouped by categories
+Service Categories are groupings for Service Templates.
+
 ####Transaction
 SHAR
+
 ####Invoice
 SHAR
+
 ####System Options
-System options are site wide properties that affect things like branding, colors, and settings like registration being enabled/disabled
+System options are site wide properties that affect things like branding, colors, and settings like registration being enabled/disabled.
+
 ####Email Templates
 Email templates detail the different emails that get sent out to users on certain events such as service instance creation or cancellations.